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CURIOSITY MEETS CONFIDENCE At JO, we believe pleasure should feel natural, exciting, and completely your own. We create premium intimate essentials for curious, confident people who want more from their experiences and the products they trust. Whether you’re discovering something new or deepening what you already love, our thoughtfully designed formulas deliver elevated pleasure with clarity, comfort, and confidence.

Our latest products

JO LAUNCH PARTNER PROGRAMME

Introduce JO. Start with 30 products free.

Become one of the first 100 qualifying JO Launch Partners. Introduce JO to your store with a tailored selection of products, testers and practical product training to help your team turn customer interest into sales.

20 products to sell. 10 testers. All free of charge.

Selected for your store

Together with your SHOTS account manager, you select 10 different JO products to suit your customers. You receive three units of each selected product: two to sell and one to use as a tester.

With products to sell, testers to support the customer experience and training for your team, you have the tools to introduce JO with confidence and build future sales.

Participation conditions

  • New to JO: Available to qualifying stores that are not currently selling JO.
  • Limited to the first 100 qualifying stores: Contact your SHOTS account manager to discuss eligibility and participation.
  • 10 individually selected SKUs: Your assortment is selected together with your SHOTS account manager to match your store and customers. You receive two sales units and one tester per selected SKU, totalling 30 products free of charge.
  • Complete a 30-minute JO training: Participate in a product and sales training session, online or in person, depending on your location.
  • Give JO a visible in-store position: Create a clear presentation that helps customers discover the products.
  • Share at least two placement photos: Send your SHOTS account manager two or more photos showing how JO is presented in your store.

Ready to introduce JO?

Contact your SHOTS account manager to apply.
Discuss your eligibility, select your assortment together and arrange your JO training.